Toi Te Ora Public Health


Toi Te Ora, part of the District Health Board, is the public health service for the Bay of Plenty and Lakes Districts. They'd found themselves in a bit of a pickle brand-wise and required a full identity overhaul.


The biggest problem we needed to solve was confusion around the who, what, where and why of Toi Te Ora. There was a lack of consistency within the service and some staff were even unsure what the official name was! The existing brand was uninspired, very wordy and no one was sure quite how to use it correctly. The very first step we proposed was to simplify the name/logo.

We approached Inkwell Studio to assist us with developing a new brand for our service, Toi Te Ora Public Health. From the initial briefing, to the presentations of concepts and ideas to finalising the visual material, working together with Inkwell Studio through the process was inspiring, fun and flexible. We were impressed by the advice provided, solutions offered and creativity shown along the way.

The end result is fantastic! The new brand is modern, meaningful, and fit for purpose. Feedback and comments on our new brand have been 100% positive. We would highly recommend Inkwell Studio.
— Debbie Phillips, Communications Advisor, Toi Te Ora