Toi Te Ora Public Health
Toi Te Ora, part of the District Health Board, is the public health service for the Bay of Plenty and Lakes Districts. They'd found themselves in a bit of a pickle brand-wise and required a full identity overhaul.
The biggest problem we needed to solve was confusion around the who, what, where and why of Toi Te Ora. There was a lack of consistency within the service and some staff were even unsure what the official name was! The existing brand was uninspired, very wordy and no one was sure quite how to use it correctly. The very first step we proposed was to simplify the name/logo.