Pathways College


THE BRIEF:

Pathways College of Bible and Mission had found themselves with a very confused brand that lacked consistent messaging and ideas. We were tasked with creating a vibrant brand that captured the fun, social essence of the college and stood out from the other bible colleges.

THE CHALLENGE:

The difficulty was always going to be pleasing both the staff members, who were very keen to see something that would wow potential students, and the board members who needed something more toned-down. We found a middle ground that shows the college's energetic and spirited personality, yet didn't look so casual that it lost authority as an education facility. We achieved a link to Christianity with a subtle cross hidden in the logo.

 
 
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With several divisions to the college we created a colour system that carries across all communications:

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Working with Inkwell on our redesign was fantastic. Trying to get a staff team, and a board, to agree with a complete redesign was pretty crazy but Rebecca had great patience and wisdom as she heard our ideas and thoughts and journeyed with us to give a great end product.
— Craig Barrow, Principal, Pathways College