Comvita Macular Health


THE BRIEF:

Inkwell Studio was hired to create a distinctive visual campaign to brand and market a new product supporting macular eye health.

THE CHALLENGE:

It was essential to differentiate the product from another existing Comvita product; one that supports optimal eye health for younger people who regularly use electronic devices. The new Macular Health product is similar, but is specific to the 50+ age group and aging eyes. The two products needed to look related, but with different benefits. The outcome needed to appeal to both the New Zealand and Hong Kong markets.

 
 
Macular_Hero-Billboard.jpg
Macular_Supporting-Posters.jpg
Macular_Lightbox-Poster.jpg
Macular_window-signage_x2.jpg
Macular_Stationery.jpg