Comvita Macular Health

THE BRIEF:

Inkwell Studio was hired to create a distinctive visual campaign to brand and market a new product supporting macular eye health.

THE CHALLENGE:

It was essential to differentiate the product from another existing Comvita product; one that supports optimal eye health for younger people who regularly use electronic devices. The new Macular Health product is similar, but is specific to the 50+ age group and aging eyes. The two products needed to look related, but with different benefits. The outcome needed to appeal to both the New Zealand and Hong Kong markets.